About

Leadership Team

What We Do

Within3 is the leading software communications company for life science and healthcare organizations. Our online discussion platform allows organizations to compliantly engage physicians, nurses, payers, and patients in groups large or small. When engagement matters, companies choose Within3.


The Within3 solution is perfect for:

Advisory boards
Clinical Trials
Publication Planning
Speakers Programs
Standing Advisory Panels
Steering Committees

Who We Serve

Within3 is proud to partner with 18 of the top 20 pharmaceutical companies, as well as leading medical organizations and agencies, in over 140 countries.  Rely on us to communicate safely, compliantly and seamlessly with external stakeholders – including physicians, patients, allied health professionals, payers, researchers, consumer businesses, coalitions and healthcare executives.


Leadership Team

Lance P. Hill Picture

Lance P. Hill  |  

Chief Executive Officer
Lance P. Hill Picture
 

Lance P. Hill

Chief Executive Officer

As Chief Executive Officer of Within3, Lance Hill brings his own brand of energy, leadership and vision to the company.

With the belief that deeper engagement among healthcare professionals results in improved healthcare and better patient outcomes, Lance strategizes with global healthcare decision makers on how to integrate digital collaboration solutions into their businesses as an effective new channel of communication. 

Prior to joining Within3, Lance served as the Vice President and General Manager of the worldwide Service Oriented Architecture business unit for the webMethods Corporation, an international leader in enterprise software. With annual revenues exceeding $200 million, webMethods was acquired in 2007 by German giant, Software AG, for $546 million.

Recruited directly from the University of Toledo by tech giant IBM, Lance led the design and implementation of global telecommunication networks for Fortune 500 businesses and major healthcare organizations, as well as consulted and lectured on worldwide technology strategies. He also developed training, methodology and best practices for Global Services consultants. Lance subsequently joined a top 10 U.S. financial services firm where he served as the Vice President of Enterprise Engineering and founded its Fusion Technology Group, dedicated to accelerating corporate adoption of new technologies and business processes.

A veteran in the technology industry, Lance dedicates himself to work he strongly believes in — improving healthcare by providing an easy-to-use, always accessible, digital collaboration solution for healthcare professionals and industry leaders to connect, communicate and collaborate.

Peter Gannon Picture

Peter Gannon  |  

Senior Vice President, Business Partnerships
Peter Gannon Picture
 

Peter Gannon

Senior Vice President, Business Partnerships

With more than 20 years diversified experience in the life sciences industry, Peter has been involved in digital pharmaceutical communications since 1996. His leadership in strategic planning, revenue generation, and business partnering has established a strong and diverse client-base for Within3. He continues to work closely with existing and new clients as they expand use of Within3's solutions, introduce new use cases, and strive to push the envelope of innovation within their organizations engaging healthcare professionals, payers, and patients.

His expertise and experience in working closely with organizations to adopt new technologies proves invaluable to clients and partners. His consultative demeanor and willingness to work collaboratively continually provides benefits to clients and partners.  Peter leads a team focused on driving market growth and new business nationally and globally by identifying and nurturing opportunities, forging close working relationships with clients and partners, and driving revenue for Within3.

Prior to his tenure at Within3, Peter was a part of the leadership team for Hyphen, an Omnicom-owned digital agency, Peter developed and implemented strategies that established Hyphen’s market presence, grew product offerings, and drove business development and customer acquisition. Hyphen grew exponentially from 2003 to 2008, quadrupling staff and revenues while acquiring new clients and opportunities annually. Peter has also held positions with Sermo, Peer Direct, Torre Lazur, and Commonhealth developing business and leading accounts. Peter has worked extensively across the industry resulting in successful innovation for clients and customers alike.

Daniel Corcoran Picture

Daniel Corcoran  |  

Senior Vice President, Special Projects
Daniel Corcoran Picture
 

Daniel Corcoran

Senior Vice President, Special Projects

Daniel J. Corcoran is the Senior Vice President, Special Projects at Within3, responsible for identifying strategies, tactics, and catalysts to support our business development, client service, and overall company teams in the continued achievement of our performance objectives.

He works with internal and external stakeholders to continually identify purposeful platform evolutions that are in alignment with the single most important objective – facilitating online stakeholder discussions for improving healthcare outcomes. Daniel’s efforts are cross-functional and support the high quality work of the Product Management, Engineering, Client Success, and Business Development teams.

Previously, Daniel was Vice President of Client Success, the team tasked with optimizing Within3’s client programs through effective product suite utilization and program management.

Daniel joined Within3 in 2013 from e-Healthcare Solutions, where, as Executive Vice President of healthcare’s largest digital media solutions network, he grew the professional reach of the network to exceed WebMD. Previously, he had a 20-year career at leading media organizations such as The Nielsen Company, Advanstar Communications, and Huebcore Communications, where he held a number of leadership positions, with roles that included full P&L responsibility, people, process and product leadership, and brand/solution evolution across the full healthcare ecosystem of Plans, Payers, Providers, Patients, and Government Agencies.

Jeanette Cofer Picture

Jeanette Cofer  |  

Senior Vice President, Client Success
Jeanette Cofer Picture
 

Jeanette Cofer

Senior Vice President, Client Success
As Senior Vice President, Client Success, Jeanette is Within3’s utmost client advocate. She leads the team that is accountable for guiding clients through the process of defining their program objectives and expectations, aligning Within3’s online discussion platforms to exceed client performance outcomes, and championing the client-centric culture that consistently results in delivering meaningful, measurable results.

Jeanette began her career as a Student Loan Officer at Hiram College, her alma mater. She then moved to National City Bank (now PNC), where she spent 14 years working primarily in Consumer Lending Operations in leadership roles. She led several operational departments to service clients. Her passion was executing both process efficiency and buying, implementing technology solutions to improve operational excellence. She is also Six Sigma Green Belt certified.

Additionally, Jeanette spent time in Human Resources working on the Executive Succession Planning and Talent Mapping. Finally, before joining Within3, she was a Relationship Manager in Strategic Sourcing. As such, she worked as a client liaison between Marketing, HR and Corporate Real Estate to lead cost-saving initiatives and collaborate on various contracting strategies.

Over the course of her tenure, Jeanette’s strength has always been client-focused. Her dedication, passion, and commitment to client service has been the forefront throughout her career.
Kim Cerri Picture

Kim Cerri  |  

Senior Vice President, Engineering
Kim Cerri Picture
 

Kim Cerri

Senior Vice President, Engineering

Kim Cerri brings over 15 years’ experience in both application and web development to the Within3 Engineering Team. As the Senior Vice President of Engineering, Kim oversees the Development and Quality Assurance teams, while managing both tactical and strategic initiatives. In companies large and small, Kim has developed a diverse technical skill set including Ruby on Rails, Java, HTML, Javascript and MySQL. Leading technology teams has allowed Kim to expand her strategic skills such as disaster recovery, data security, scalability, capacity planning, release management and overall IT operations.

Prior to joining Within3, Kim worked at MTD Products, Inc., as a Senior Software Engineer, launching IBM Websphere Commerce sites for the outdoor equipment manufacturing company's many product brands.

Kim started her career in application development at National City Bank (now PNC) as a Senior Software Engineer and Development Lead. While there, she was able to earn her Master's Degree in Information Systems from Case Western Reserve University in Cleveland, Ohio.

Outside of her Within3 responsibilities, Kim spends her off hours in Norwalk, Ohio, with her husband and three daughters. She is also the owner of The Norwalk Theatre, LLC, a company dedicated to the preservation of an art deco theatre, established more than 70 years ago in Norwalk, Ohio.

Samantha McAloney Picture

Samantha McAloney  |  

Senior Vice President, Product Management
Samantha McAloney Picture
 

Samantha McAloney

Senior Vice President, Product Management
Samantha is passionate about building easy-to-use and constantly evolving products.  She has 12 years of experience, managing technical and business teams for healthcare software and medical device companies.  As Senior Vice President of Product Management, Samantha is responsible for product vision and new feature definition at Within3.

Prior to joining Within3, Samantha was the Senior Product Manager for anesthesia documentation products at Merge Healthcare.  In addition, she has led international software development teams focusing on radiology workflow, medical billing, and medical devices.