Case Study

Within3 is a leading provider of Virtual Advisory Board solutions for health and life science organizations.  The case study below illustrates business results achieved with our highly successful online platform.  Request a demo by clicking here.

TOP 10 PHARMACEUTICAL COMPANY
WHY ARE DOCTORS SELECTING ONE THERAPY OVER ANOTHER?

BUSINESS OBJECTIVES

  • Medical Affairs team looked to identify and create effective educational resources
  • Very specific information was required on how clinicians and patients work together to determine therapies
  • Quick insights were needed during non-optimal ad board time (December)

SESSION DETAILS

questions
advisors
duration of session (days)

SAMPLE QUESTIONS

“ As a clinician, what patient factors lead you to consider initiation of a therapy? ”
“ What information about therapies do you provide to your patients? ”
“ Can you think of any additional systematic approaches or resources that could support shared decision-making on therapies? ”
pages of written transcript
total advisor comments
average of comments per member

ACTIONABLE BUSINESS RESULTS

  • Identified key patient decision-making aid that would help doctors and patients select best therapy option.
  • Gained great clarity into the role patients play in therapy decisions.
  • Determined need for - and scheduled - virtual patient advisory board for later in the year.

HIGH BUSINESS TEAM SATISFACTION

“If we didn’t have access to the Within3 platform, we’d not have been able to get this feedback at all. These KOLs aren’t getting on planes in December to attend an ad board meeting.”
-Medical Affairs Director

HIGH KOL SATISFACTION

“The virtual advisory board allows for a sharp focus on a finite set of questions, and promotes a flow of thought that can be most provocative in stimulating a broad-ranging discourse.”
- Key Opinion Leader