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Acquiring Expert Clinical Insights

July 20, 2017 | Case Study

Acquiring expert clinical insights and perspectives is critical throughout the lifecycle of a drug. The findings often serve to have cross-organizational impact – shaping both medical affairs and commercial team decision-making and related efforts. A leading pharmaceutical organization’s medical affairs team was purposed with acquiring multi-touchpoint feedback about these types of patient-centric topics on the subject of lymphatic blood-based cancer. This case study examines how they took an innovative approach to achieving the necessary engagement outcomes.

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Improving Clinical Decision-Making Outcomes

June 15, 2017 | Case Study

Purposeful discussions between pharmaceutical organizations and healthcare professionals (HCPs) are critical throughout the lifecycle of a compound. Discover how a clinical development team within a leading pharmaceutical organization, that was purposed with acquiring feedback on a biological agent which would serve as a therapeutic target, took an innovative approach to gaining increased KOL participation and feedback, while reducing costs by nearly 60%. The feedback would entail HCP perspectives on single ascending dose and multiple dose study design, opinions on trial timing, design, population, and other key study elements.

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5 Ways to Engage Large Groups

May 25, 2017 | Article

While social media staples such as Twitter, Facebook, LinkedIn, and others have become standard marketing procedure for most pharmaceutical companies, a new trend has emerged over the past several years – using custom social media-like platforms to solve the critical, more specific communications challenges that are commonplace throughout the drug lifecycle. Called “online discussion platforms”, these solutions take the best features of social media communication, augment them with heavy compliance safeguards, and tailor them for specific use by life sciences professionals and their extended healthcare stakeholders. Discover how these platforms are being used to engage large groups.

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Improving Steering Committee Outcomes

May 11, 2017 | Case Study

Pharmaceutical organizations are routinely wrestling with questions ranging from clinical insights, to market penetration and expansion, to access and coverage. Because steering committees bring together internal and external experts to provide periodic (and often unscheduled) feedback to the committee chairs throughout the year, they are highly effective in working through these issues. However, scheduling and logistical challenges can make steering committees hard to execute efficiently - particularly when factoring in time zone differences, travel, and scheduling coordination, and the need for quick and timely feedback. A leading pharmaceutical organization, facing these challenges, took an innovative approach to engaging their committee members. This case study examines how they did it.

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Prepare for Your First Virtual Advisory Board

May 05, 2017 | Article

When preparing to initiate your first virtual event, whether it be a commercial or medical affairs advisory board, a clinical steering committee or even a patient advocacy session, following standard best practices can greatly increase your business results. 

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