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Graduating Fellows Engagement & Perspective

January 29, 2018 | Case Study

Through educational support and mentoring initiatives, pharmaceutical organizations have long played a role in providing support to the ongoing education and training of clinical professionals. A leading pharmaceutical organization’s commercial team was purposed with conducting a discussion with a group of graduating fellows. This case study examines how the commercial team innovatively addressed their objectives. 

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Therapeutic Strategy Review and Decision-Making

December 14, 2017 | Case Study

Annual internal strategic planning and execution requires a coordinated and collaborative discussion, tactical decision-making, and the review of vast quantities of documentation. The outcomes from these internal engagements will provide a map of efforts and related timelines that will include participation from countless individuals and teams throughout the organization. A leading pharmaceutical organization’s internal medical management team was purposed with conducting this annual engagement process – a process which requires a seamless engagement of individuals located around the globe. This case study examines how the medical affairs team innovatively addressed their objectives.

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Medical Affairs Case Study - Phase 3 Internal and External Engagement

November 20, 2017 | Case Study

Ensuring that a pharmaceutical organization’s internal team members are “on the same page” before engaging externa stakeholders is an invaluable step in the process of clinical trials. Utilizing the outcomes from the internal meetings, external stakeholder engagement proves a much more cohesive, collaborative approach that can improve learnings and outcomes, and measurably reduce costly missteps.

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Internal Medical Management Case Study: Therapeutic Strategy Review and Decision-Making

November 16, 2017 | Case Study

A leading pharmaceutical organization’s internal medical management team was purposed with conducting this annual engagement process – a process which requires a seamless engagement of individuals located around the globe. This case study examines how the medical affairs team innovatively addressed their objectives. 

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Medical Affairs Case Study: Simultaneous Stakeholder Engagement

September 28, 2017 | Case Study

A leading pharmaceutical organization’s medical affairs team was purposed with acquiring this multi-touchpoint feedback around the subject of psoriasis. Specifically, the team needed to engage 2 sets of clinical experts – dermatologists and pharmacists. Faced with a corporate-mandated reduction in live advisory board funding, the team needed an alternative meeting option that would prove both cost-effective and logistically friendly. This additional engagement opportunity would need to facilitate discussions tailored to each group’s unique roles and perspectives around treatment options, patient perspectives, and required materials for optimal patient education.

This case study examines how the medical affairs team innovatively addressed their objectives.

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