When optimally managed, the relationship between pharmaceutical organizations and healthcare professionals (HCPs) on the frontlines of patient care is bi-directional. A leading pharmaceutical organization’s joint medical affairs and commercial team, purposed with gaining insight and treatment perspectives about prescribing preferences and informational needs, was tasked with identifying an innovative approach to facilitating bi-directional discussions with leading clinicians around the country. This case study explains how they did it.
It seems as if all things are online now – shopping, education, entertainment – it was only a matter of time before the life sciences industry followed suit. Life science companies are constantly tasked with engaging healthcare professionals in order to help with all aspects of a drug lifecycle. The advent of online discussion platforms has allowed companies to engage with these stakeholders more frequently and at lower costs.