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5 Ways to Engage Large Groups

May 25, 2017 | Article

While social media staples such as Twitter, Facebook, LinkedIn, and others have become standard marketing procedure for most pharmaceutical companies, a new trend has emerged over the past several years – using custom social media-like platforms to solve the critical, more specific communications challenges that are commonplace throughout the drug lifecycle. Called “online discussion platforms”, these solutions take the best features of social media communication, augment them with heavy compliance safeguards, and tailor them for specific use by life sciences professionals and their extended healthcare stakeholders. Discover how these platforms are being used to engage large groups.

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Prepare for Your First Virtual Advisory Board

May 05, 2017 | Article

When preparing to initiate your first virtual event, whether it be a commercial or medical affairs advisory board, a clinical steering committee or even a patient advocacy session, following standard best practices can greatly increase your business results. 

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Compliance in Online Discussion Technologies

April 06, 2017 | Article

Pharmaceutical companies are looking for convenient, cost-effective ways to engage physicians, patients, payers, and other external stakeholders throughout the drug development lifecycle. Online discussion technologies have been praised by teams and external stakeholders alike for being efficient and effective.  When first considering online discussion technologies, however, companies often have initial compliance concerns.

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Optimizing a Speakers Bureau Program in Healthcare and Life Sciences

October 31, 2016 | Article

In pharma, speakers bureaus are used for accelerating awareness and clinical expertise of important new treatments. Doctors and other HCPs use real-world clinical experience to educate and inform peers of different therapies for a particular disease. But, launching a speakers bureau is more than creating a PowerPoint presentation, contracting a speaker and inviting healthcare professionals to listen to your program. 

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Is It ROI or ROE (Return on Engagement)?

October 05, 2016 | Article

When marketing in the pharmaceutical industry, you have to have a goal in mind. For years, it has always been financially focused. But, as the world of marketing has been reinventing itself, so, too, should its success metrics. Return on engagement could be the new guide to success. But, what does that mean exactly?

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