December 18, 2020

Video: NEXT Patient Week Panel Discussion

Learn how the life science industry sees live and virtual events unfolding in 2021.

Within3 channel partner director Angela Labrozzi recently moderated a panel discussion, “Virtual Strategies for Successfully Reaching Audiences,” during NEXT Pharma Summit’s virtual Patient Week event. Along with Nichola Gokool of Parexel and Jared Ou-Young of MedicalWriters.com, Angela discussed how life science companies will approach engagement as the industry slowly explores when and how to resume in-person interaction in 2021. Key topics included:

  • Events and medical congresses will continue to be strictly virtual in the first half of the year, with Q3 and Q4 event planners taking a wait-and-see approach
  • What we learned in 2020 from a technology, process, and compliance standpoint – and what lessons we’ll carry into 2021 and beyond
  • Without the buzz of an in-person exhibit hall, how do event planners repurpose budgets to ensure meaningful interactions and share data in an appropriate manner?

To learn more about Within3’s Virtual Engagement Partner program, contact Angela Labrozzi at [email protected].