Creates many forms of written marketing content, including case studies, white papers, social media posts, video scripts, etc.
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost.
This role requires a brand publisher mindset: create the content our audience is looking for and then to optimize the path to conversion.
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Editorial calendar and organization workflows must be developed and managed.
Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
Measurement and optimization of the program will be required on a regular and ongoing basis.
BA/BS or equivalent working experience
Strong writing skills and experience
Experience creating content for the web that spans from short social media posts to downloadable multi-page papers
Editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze content and social performance
Experience with Google analytics and the top social channels
To apply, please send your resume to Samantha McAloney, Senior Vice President, Product Management.