Job Description

  • Creates many forms of written marketing content, including case studies, white papers, social media posts, video scripts, etc.

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost.

  • This role requires a brand publisher mindset: create the content our audience is looking for and then to optimize the path to conversion.

  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

  • Editorial calendar and organization workflows must be developed and managed.

  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.

  • Measurement and optimization of the program will be required on a regular and ongoing basis.

Requirements

  • BA/BS or equivalent working experience

  • Strong writing skills and experience

  • Experience creating content for the web that spans from short social media posts to downloadable multi-page papers

  • Editorial mindset that seeks to understand what audiences consume and how to create it

  • Ability to analyze content and social performance

  • Experience with Google analytics and the top social channels

To apply, please send your resume to , Senior Vice President, Product Management.