Within3, the leader in virtual engagement for life science companies, is seeking a Senior Manager, Client Marketing to join our marketing team. Reporting to the SVP, Marketing, the primary objective of this role is to drive growth and retention through strategic marketing of Within3 and its brand to our customers around the world.
The Senior Manager, Client Marketing is responsible for defining, executing, analyzing, and managing the customer journey to drive interest and customer engagement, increase customer value realization, improve customer retention, and build advocacy. In this role, the Senior Manager, Client Marketing will partner closely with the Client Success (CS) and Business Development (BD) teams to develop and implement solutions for each individual client.
As Senior Manager, Client Marketing you will:
Own and steer the strategic planning and execution of programs, campaigns, and marketing content to Within3’s internal customer base
Gain an intimate understanding of each client and develop a marketing strategy to drive growth and retention within each account
Share and apply best practices across the broader range of accounts
Own life-cycle marketing including; customer communications, launch support, continued feature adoption, and expanded session types
Feed customer insights, activity, and leads back to Marketing, BD, CS & Product
Understand what marketing activities work best across the different regions of the world and adjust campaigns to support each region's particular culture
Own the overall customer experience journey by ongoing assessment of areas for improvement and utilizing customer feedback as a marketing tool to drive retention
Other duties as required
Because you have:
Bachelor’s degree in Marketing, Communications or Business, MBA preferred
7+ years of marketing experience in pharmaceutical marketing or with a MedComms agency
Experience developing customer messaging
Experience implementing campaigns globally and adjusting for culture differences
Experience using a marketing automation system, Active Campaign preferred
To apply, please send your resume to Whitney Hausmann, Senior Vice President, Marketing.