It is no secret the pharma industry is changing – we’ve shown many examples of this shift. One major trend impacting product development is the role of the payer. Payers, in theory, are responsible for ensuring resources are used appropriately to create quality, patient safety, and affordable healthcare coverage. To accomplish this goal, payers must work together with pharma companies to make informed decisions based on accurate, reliable data. The following article discusses the role of payers within the drug lifecycle and how pharma can build value to ensure success.
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