A Step-by-Step Guide to Engaging Patients Through Social Media

May 13, 2016Article

According to research, among the top 50 pharmaceutical companies worldwide, only about half of them actively participate on social media. On the other hand, 78% of Americans use social media and use it to get information about health. So, why isn’t the pharma industry employing more social media to engage these consumers? While regulatory hurdles have stalled social media adoption in the past, now is the time to seize the opportunity. The following article offers a guide to engaging patients through social media.

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