Clinical Trial Decision Making

March 30, 2017Case Study

Facing a go/no-go clinical trial decision, a leading pharmaceutical organization’s medical affairs team needed to ascertain physicians’ receptivity to utilizing the potential new compound, as well as to understand the best approach to design and execute the trial. To quickly gain this insight, they needed to conduct in-depth discussions with leading neurologists located around the country – with the different time-zones creating communication and participation barriers.

I liked the ability to converse with others without having to book time or travel!

Clinical Thought Leader Participant