Commercial Case Study – Market Research

March 19, 2018Case Study

A leading pharmaceutical organization’s commercial leadership team was committed to improving the process of conducting competitive market research. They wanted to ask very poignant questions of prescribers to assess their preferences for therapies which treat asthma, to ascertain why they select one brand over the other, and how the introduction of new therapies into the category might impact their treatment decision-making.

This case study examines how the commercial team innovatively addressed their objectives.

The flexibility of the platform, the ability to interact with peers anonymously, and to review the thoughts of other panel members.

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