Pharma companies often recruit physicians to speak at events for the purpose of marketing specific therapies. These speakers’ programs leverage the credibility of the physicians to promote a pharmaceutical product. Although there are policies and training in place with respect to speakers’ programs, the presentations themselves tend to go stale. Because product teams often work in vacuums when producing materials, there is sometimes little-to-no KOL feedback when it is needed.The following case study identifies how a commercial team was able to improve marketing materials through ongoing KOL feedback.
Overall feedback was great and definitely accomplished what we needed. We will be adjusting some of the cases to better reflect guidelines as a results of these programs.Medical Affairs Director