Improving Pub Planning

March 7, 2017Case Study

Pharmaceutical publication planning (often referred to as “Pub Planning”) plays a critical role in the dissemination of scientific and clinical data on a drug to healthcare professionals at scientific congresses, medical society meetings, and in peer reviewed medical journals. In addition to internal team members, pharmaceutical companies frequently use the assistance of medical communication agencies with publication planning expertise and professional medical writers. Such participation often includes multiple participants working from different geographic locations and related time-zones, which can lead to inefficiency and extended time required to complete related processes.

I loved reading the other committee members’ feedback, having time to contemplate my responses, and at the convenience of my schedule.

Pub Planning Committee Member