Is It ROI or ROE (Return on Engagement)?

October 5, 2016Article

When marketing in the pharmaceutical industry, you have to have a goal in mind. For years, it has always been financially focused. But, as the world of marketing has been reinventing itself, so, too, should its success metrics. Return on engagement could be the new guide to success. But, what does that mean exactly?

The following article presents the advantages of redefining marketing success to a more consumer-focused measurement and examples of how to determine those successes.

It allows us to participate on our own schedule, which often is not 8-5 anymore.

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