Medical Affairs – Mental Health: Award-Winning Latin American Program

April 17, 2018Case Study

A leading pharmaceutical organization’s medical affairs team was committed to gathering critical insights from physicians located throughout Latin America about their preferences and perceptions of available therapies for treating bi-polar patients. Specifically, they wanted to gather prescribers’ insights to assess their preferences for bi-polar therapies, to ascertain why they select one brand over the other, what the organization could do to provide them with the information they need, and how the introduction of new therapies into the category might impact their treatment decision-making.

This case study examines how the medical affairs team addressed their objectives — and won an innovation award as a result.