Leveraging an Expert Panel for Message Testing

August 7, 2019Case Study

A pharmaceutical company wanted timely feedback on physician-targeted messaging around a new drug delivery method. The company maintains a standing panel of experts accessible via the Within3 virtual engagement platform and was able to quickly call on a group of HCPs to provide input on the proposed messaging. The drug company also obtained critical information about treatment patterns and what types of patients might be considered for the new drug delivery mechanism.